Meat Benefits Graphic

A Fresh, New Look for Heinen’s Meat

While gearing up for your Labor Day grilling you may notice a fresh, new look for the items in the meat case at Heinen’s. While it’s the same meat you’re used to, we’re rolling out new packaging that offers many helpful benefits. “The meat products are exactly the same high-quality meat we have always carried: raised by family ranchers and cut by our own butchers,” explains Tom Heinen. But now, thanks to our new, state-of-the-art warehouse and packaging facility that opened this past June in Warrensville Heights, Ohio, we have the capability of packaging the meat in air-tight plastic that offers some valuable benefits.

New Meat Packaging

So, what does this mean for you?

  • Fresher, Longer: Because oxygen has been removed, meat in the new packaging stays fresh and lasts longer. Meaning no worries if dinner plans change and you can’t eat it right away.
  • It’s freezer ready: Place the unopened package right in the freezer and save it for another day. (No more freezer burn and wasted money!)
  • No Leakage: The air-tight packaging eliminates leakage, meaning it’s safer and cleaner than conventional meat packaging.
  • Easy-to-see: Clear, double-sided packaging ensures you can view the top and bottom of the meat, so you know exactly what you’re buying.
  • In-package aging: The meat continues to age in the packaging, resulting in optimum flavor and tenderness when eaten.

“We believe in continually seeking ways to enhance our customer’s shopping and eating experience and we believe the new meat packaging is a great improvement,” says Tom. And if you prefer the traditional way, that’s fine, he continues: “We are committed to custom-cutting meat for customers if they do not like the new packaging.” Look for the new Heinen’s meat packaging at our stores soon, and feel free to ask a Meat Associate for recipes and more information!

Heinen's Butchers Cutting Meat




  1. While the new packaging looks great and probably keeps the meat fresher, longer, I have no idea how to open them up from the tab. I have a college degree and couldn’t figure it out. I ended up having to cut the package with scissors. I thought the tab was meant to peel back ?

    1. Hi Steve – Thank you for bringing this to our attention. We’re working on a solution to the difficulties in opening the packaging. Thanks for shopping with us!

    1. Hello – We’re sorry to hear you don’t like the new packaging. Our in-store Meat Associates would be happy to custom-cut and hand-package any meat if you prefer.

  2. I’m interested to learn if your new meat packaging is recyclable in Cuyahoga County. It is distressing that so much grocery packaging is no longer recyclable at the County. Clam shell packaging for example. At my last trip to Heinen’s, I was bummed to see plastic packaging on your Heinen’s brand eggs instead of the standard cardboard cartons.

    What is being done? We need to reduce plastic waste and it starts with our retailers!

    1. Hi Ann – The new meat packaging is recyclable under a #7. The bottom is a semi-rigid film and the top is a flexible film. We recommend checking in with your municipality’s recycling facility for specifics on what they will and will not accept. Thank you for your feedback and shopping with us!

  3. Only problem is, as a senior citizen with a bit of arthritis, I had difficulty opening the package that had my steaks .

    1. Hi Gloria – Thank you for bringing the difficulty in opening the packaging to our attention. We’re in the process of working on a solution to that issue.

    1. Hi Linda – Each municipality has its own recycling requirements. If it’s helpful, the bottom of the packaging is made of semi-rigid film #7 and the top is flexible film #7. Thanks for shopping with us!

    1. Hi Donna – We’ve confirmed with the company that manufactures the packaging that it is BPA-free and FDA-compliant for direct food contact.

  4. First – In the packaging you show, you cannot see all sides of the meat. The meat is on a black container. Don’t you bother to check your advertising? Second – I have seen the meat in these packages and most of what I have seen is deplorable. The meat is gray and I will not buy any of it,

    I have sealed meat air tight with a special machine for a number of years and my meat was never gray. If you continue this type of packaging and the meat does not look fresh, I will order my meat from a local butcher shop where I have dealt for years. At least I know it will be fresh.

    1. Hi Adrienne – We’re sorry to hear about your experience, and would like to discuss this with you further. When you have a moment, can you contact our Customer Relations department at 1-855-475-2300, Ext. 2337? Thank you.

  5. I hate the new packaging. Looks alot like Marks Meat. We will not buy meat in these packages. Meat looks sub quality and cheap. Looks like Mazullos is gonna get a lot of new business.

    1. Hi Scott – We’re sorry to hear you don’t like the new packaging. It is the exact same meat as we carried before – from the same sources and hand-cut by Heinen’s butchers. Just in new packaging. Our in-store Meat Associates will be happy to custom-cut and package your meat in the old packaging for you upon request if you prefer. We’d be happy to put you in touch with a Meat Associate to discuss your concerns further.

  6. I prefer the old way of wrapping meat. this aging thing does not sound good to me. I worked for Pick-n-Pay -Finast for 30 years. I wish you would go back to the old way of wrapping meat. I just feel it is better. That wrapping you are going to use, does leach into the meat.

    1. Hi Linda – We spoke to the company that manufactures the packaging, and they have confirmed that the packaging is FDA-compliant for direct food contact. Additionally, if you prefer the old packaging, an in-store Meat Associate would be happy to custom-cut and package any meat for you.

  7. Why the negative comments over a new package? It’s the SAME meat! The reasons for the new packages are perfectly clear as explained in this announcement. As a loyal Heinen’s shopper I applaud Heinen’s for making this change. If there is a better way to do something Heinen’s will do it.

  8. I do not like the new packaging. I have been a loyal Heinen’s shopper ever since they opened in my city. Several weeks ago I bought pork chops that were wrapped in this new packaging, and upon opening the package (which was a challenge in its self) found very thin chops. I recently bought two additional packages of meat, once I got home, I found one package had a tight seal around the meat, and the other package was loose. What is the shelf life of the sealed meat, if properly sealed? Must I now worry about whether or not the meat I am purchasing is safe if the vacuum is not as tight as it should be? In addition, the new bulky packaging adds to the amount of additional storage needed in the refrigerator. I like to see the exact size of meat I am purchasing, not a piece of meat that is reduced in appearance due to the packaging. It is with much regret, that because of the new packaging, I have returned to the competitor in my neighborhood.

    1. Hello Gail – We are sorry to hear that you’ve had these experiences with our new meat packaging and have shared your feedback with our Meat Director and team. We’d like the opportunity to discuss further and may reach out to do so. If you’d like to contact us you may do so at or 855-475-2300 x2337. Thank you.

    2. Same. I want to see what I’m buying. I want to see the thickness. I simply can’t tell what’s in there when it’s all smooshed up by a vacuum seal. I know beyond a doubt that a store butcher would help me but that entails a very long drawn out processs as I usually buy meat for 2-3weeks and freeze it. Sorry, I will probably go to Regos and Gibbs butcher more now because of it.

      1. Hello – We’re sorry to hear of your dissatisfaction with the new meat packaging. Our Customer Relations team is always happy to talk more about it with you. Please feel free to reach out to them at 1-855-475-2300, Ext. 2337.

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